Guide To Avoid Failure When Launching Your Mobile App

As mobile apps are becoming immensely popular thinking about building one yourself is definitely not a bad idea. However, things are not as easy as they might seem. Coding the app is actually the easiest part. Please understand that we are not underestimating the complexity involved in mobile app development, we are simply stating that successfully launching an app has nothing to do with coding. It is rudimentary to understand this idea as many entrepreneurs think that a well-developed app would sell itself; Wrong!

There are many companies that launched mobile apps or even individuals and failed to make them succeed in the market. Whether your app was developed by a big agency or by some couple of savvy friends, it does not matter. In this article, we will walk you through the c=most common mistakes made when launching mobile apps. Be mindful, however, that each app might need its own process, so if you meet a failure that was not mentioned here, you have to learn from it. These mistakes are very common and be correlated with any mobile app idea.

Let’s start, and keep in mind that the order does reflect any significance in this case.

Common mistakes before launching the app:

1) Insufficient Market Research Data

Understanding your target market is the most essential key for successful market commercialization. The competition in the app market has been showing no sign of slowing down. If you want your app to be successful, market research should be a priority on tasks list. There are multiple resources you can use to help you conduct market research like Google Surveys. These will help you keep up to date with ongoing market trends, conduct surveys within your target markets, and accept datasets.

2) Ignoring App Store Optimization

App Store optimisation, commonly referred to as ASO, is how you increase your app’s visibility in the app store but it is overlooked by developers and this can lead to an otherwise commercially viable app not succeeding, most of the time. A strong ASO strategy will boost the app’s visibility and make sure it can easily be found in-store with just a keyword as input in the search field. If your ASO strategy was well implemented it can help your app to increase traffic. It is important to note that App Store optimization is a continuous process and not a one-time task to be done and forgotten.

3) Weak or Non-Existent Marketing Strategy

When creating your marketing strategy, it is worth focusing on platforms that can deliver great performance while respecting a certain budget. Social media platforms are a great example. Since they became very popular platforms, social media like Facebook, Instagram, and Twitter became an invaluable advertising tool. Essentially, these platforms can rapidly increase your exposure and user base remaining while being cost-effective. There are fantastic tools for improving your content marketing plan. These services provide professional content writing and can easily be deployed to improve the quality of your market plan.

4) Defective User Interface

Your app should always be customer-centric. The main objective of developing an app is to offer the user a solution that is better than the existing ones, so excluding the user from your app’s design or main core functions is excluding your app for the users’ phones. One way to avoid such a situation is creating a user interface that is user friendly. Ideally, the optimal user interface would allow the users to seamlessly surf the app as they are using it without facing any glitches or errors. This makes perfect sense if you think about it. A user-friendly UI will help your users navigate the app with extreme ease while getting the service they need as quickly and efficiently as possible. This in turn will lead to higher conversions and traffic which will lead to your app to stand out from the competition.

5) No Beta Version

No matter how skilled your internal developers are or how big the developing agency is, some errors will only be brought into light through the actual active usage of the app. One way to insure getting feedback and active usage data is letting your customers sign up for a beta version of your app. This will help you gain usage statistics and gain insights that your developers could not figure out. Moreover, a beta version release serves as advertising for your app for you as you will be relying on the effectiveness of word of mouth.

6) Ignoring App Store Profile Creatives

Most of the developers will ignore important details such as the app’s screenshots as well as the preview video of the app. While it is true that the app’s logo and icons can give an idea about your app to the user, it is the screenshots and the video that do the actual selling, we shall say. So, you need to take some time to run some A/B split test and then run the version you find the most performing.

7) Reviews & Ratings

There is a general belief that reviews and ratings will appear as users start using your app. As more people use your app, you will eventually start to get reviewed. While you can sit and wait for reviews and ratings to roll in, the reality is that they’re both an important part in app store ranking algorithms and they give users social proof. You can start asking the beta version testers of your app to put add comments and ratings for your app on the stores and start getting average ratings (you will need this is at least 5 stars).

8) Forgetting about your web presence

When you are optimising your app store traffic and getting attention from the users, you must not forget about your web presence. While the importance of a landing page or a microsite can not be reiterated enough, once your app is live you’ll want to include a Call To Action or smart redirect banner to move visitors to the app store. But don’t stop there – your app promotion strategy should also include other forms of content marketing. You also use other content marketing strategies by using social media platforms for advertising.

The most important step in all of this is to identify the ideal customer profile that would enable your content to go viral. Once you have secured this profile you optimize your paid ads and campaigns to target said customers! In conclusion, avoiding these common mistakes can make all the difference in your app launch, allowing you to focus on optimising your user acquisition efforts.

Author Biography.

Marco Follow

Accomplished entrepreneur. Passionate about Software engineering with skills aquired at the University of Toronto and UQAM. Now proud Managing Partner at Brossard Design ( Software Engineering Firm) and investor in many other Ventures. I Hope to inspire people with my creative team and my will to build strong relationships and great Tech Solutions. With experience and interest in modern software technologies (Mobile app solutions, AI solutions, Web Apps & creative software's) we strive to create a unique and personalized products and solutions to help our partners & clients develop their projects and businesses.

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